Reproduction is one of the most powerful drivers of farm profitability—and one of the most complex to manage. From heat detection to breeding, pregnancy confirmation, and re-breeding decisions, every stage in the reproductive cycle impacts your herd’s productivity and lifetime performance.
Activity monitoring helps you manage reproduction with confidence. By combining continuous animal monitoring with intelligent reporting, farmers gain a clear, data-driven view of each cow’s reproductive journey—so you can act at the right time, for the right reason.
Precision from behavior-based insights
Cows express reproductive changes through behavior long before they’re visible in the yard. Active Tag tracks these subtle shifts in activity, rumination, and movement patterns around the clock, giving you reliable insight into each animal’s status. Whether it’s a spike in activity signaling heat or reduced rumination hinting at a potential health or fertility issue, the system transforms real-time behavior into timely alerts and reports that drive better breeding outcomes.
This continuous monitoring eliminates much of the uncertainty around heat detection - saving time, reducing labor, and improving accuracy. Instead of relying on visual observation or staff experience, farmers can make precise, evidence-based breeding decisions supported by verified data. That means less time spent watching cows, tail chalking, fewer missed heats, and more effective use of labor during breeding windows. The result: fewer unnecessary inseminations, higher conception rates and more efficient breeding process.
Manage the full reproductive lifecycle
Active Tag’s advanced Reproduction Reports put the entire breeding cycle at your fingertips—from calving through voluntary waiting period, breeding and pregnancy confirmation, to post-breeding monitoring for pregnancy loss or the next calving detection.
• Personalize the voluntary waiting period to match your management goals and ensure cows are in optimal condition before breeding.
• Target hormone use more effectively—identify cows that aren’t cycling naturally so you can focus synchronization protocols where they’re truly needed.
• Monitor for pregnancy loss after breeding—get early alerts if a bred cow shows signs of returning to heat, so you can recheck and rebreed without losing time.
• Get timely calving alerts based on behavioral changes, helping you catch early signs of labor and reduce surprises in the maternity pen.
With full-cycle visibility and smart alerts, you can make proactive, confident decisions that improve reproductive efficiency and drive long-term herd success.
Turning insight into action
The value of activity monitoring lies in what it empowers you to do. Active Tag doesn’t just capture behavior, it converts it into practical, actionable insight that drives smarter decisions every day. By connecting directly with your farm management software, and even systems like automated drafting gates, you can:
• Plan and automate breeding schedules with confidence
• Sort cows automatically for insemination, pregnancy rechecks, or treatments - no guesswork, no delay
• Track heat, conception, calving, and pregnancy loss events all in one place
• React quickly to changes, making informed adjustments in real time
• Implement Targeted Reproductive Management - identify non-cycling cows, reduce blanket hormone use, and focus protocols where they’re most needed
• Streamline workflows across reproduction and health, reducing manual effort and improving team coordination
Each insight builds a more complete picture of your herd’s reproductive performance over time. That means you can refine management decisions, optimize labor efficiency, and reduce costly open days. The data you collect today becomes the foundation for stronger, more predictable fertility tomorrow.
Confidence through connectivity
At Datamars Livestock, our goal is to help farmers make smarter decisions backed by data they can trust. With Active Tag Reproductive Insights, you’re not just monitoring cows, you’re managing the reproductive potential of your entire herd.
Fewer surprises. Fewer empty days. Greater confidence in every breeding decision.
Smarter insights. Stronger herds. That’s the power of Active Tag.