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NZ Farmer with sheep

For farmers

by farmers

When you're working the land, we're there with you. We're here to support you through the everyday requirements of livestock farming. We’re bringing our innovative and well-developed technology and tested products, and working alongside you to apply it to the real nitty-gritty, the day-to-day.

Where we started

1988
Datalogic and Audemars joined forces as Datamars to bring excellence to identification 

2020
Datamars Livestock was launched to unite these powerful product brands into one ecosystem of livestock management.

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2012
Temple Tag

 

2014
Z Tags

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2018
Simcro
NJ Phillips

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2018
Tru-Test

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2018
Speedrite

Pel

Stafix

Hayes

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2022
RFID Experts

Prattley

Where we are
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World as globe
We operate in 21 countries
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Employees
with around 2,000 employees
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World Map
to serve over 4,000 distributors and producers in more than 100 countries

The latest

At Datamars Livestock, we’re revolutionising livestock management and accelerating sustainable agriculture through our cutting-edge data-driven solutions. Our innovative technologies and vast ecosystem of productions and solutions empower you to optimise your operation, enhance animal welfare, and maximise profitability. Find out what's new, where we are and how we're working.

Healthy cows in pasture

A measurable difference.

We share a common purpose: to make a measurable difference to the lives of our customers. At Datamars Livestock, we believe in farmers and stand behind those who work the land. 

We strive to create products and services that make a measurable difference to your life, enabling you to produce more consistently, more efficiently, and more sustainably.

Two farmers looking at Datamars Livestock application on a farm fence

Our ecosystem

Datamars Livestock offers a complete solution to livestock management. Our integrated range of leading product brands are tried, tested and trusted by producers around the world.